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About Acumen Financial
ABOUT US
Welcome to Acumen Financial, where we’re on a mission to redefine what financial planning can be, and achieve. Our ‘open door’ policy gives clients access to financial advice and help more or less whenever they need it, whether it’s over the telephone, via email or face-to-face.
From a small start-up to a thriving firm.
Founded by Managing Director, Angela Maher BA DipPFS, Acumen Financial Partnership has grown rapidly from a small start-up at incorporation in 2006 to a thriving firm of 21 staff that now manages upwards of £350 million of assets from its state-of-the-art Burscough offices in Lancashire.
Fellow Director, Jon Landy, began working with Acumen in 2008, before being appointed Director in 2012 and becoming a shareholder in 2016. Angela and Jon have since formed a formidable partnership, spearheading one of the North West’s most respected financial advisory firms.
OUR VISION & MISSION
Financial planning services built on relationships.
We pride ourselves on our unshakeable integrity, which is ingrained throughout the whole team. If there is a right way to do something, that’s what we’ll do. We charge fees that are fair and reasonable and firmly agree with Warren Buffett that “price is what you pay, value is what you get.”
Our ultimate aim is to provide excellent value for money to all our clients. The litmus test for an Acumen adviser is whether they would offer a financial product, investment or service to their own mother. Only if the answer is a clear ‘yes’, they will offer it to a client.
Personal relationships are at the heart of everything that goes on at Acumen. Nurturing strong relationships with clients, getting to know their aspirations and worries, is the most effective route to building the trust required to offer comprehensive financial advisory services. The ‘open door’ policy gives clients access to advice and help more or less whenever they need it, whether it’s over the telephone, via email or face-to-face.
Our Vision
To inspire generations of people to plan for their financial futures, prepare for the unexpected and know where they are going.
Our Mission
To redefine what financial planning can be, and achieve. For us it’s a mission which begins from and ends with trust. Because in our business there is simply nothing more important.
Straightforward personal financial planning.
Acumen Financial was formed with several clear goals in mind. Angela set out to create a ‘grown up’ firm of Independent Financial Advisers that nurtured excellent relationships with clients and staff alike. A firm with a strong moral code, that always does the right thing by both its clients and its personnel. As such, Acumen’s highly trained IFAs and support staff go the extra mile to provide exceptional financial advisory services and products that are 100% unbiased and tailored to our clients’ unique goals.
The financial services industry often seems to “talk a different language”. At Acumen, the advisers are charged with simplifying these complex financial issues, so that clients can fully understand their investments and financial matters. No-one wants to wade through mountains of paperwork, deciphering clauses and still feeling none the wiser about their financial situation.
Which is why at Acumen “plain English” is an essential part of our financial planning services. Together with rigorous research, transparent charges and investment strategies that are completely individual to our clients, our goal is to present the complete package in a clear, easy to understand and logical way that really makes sense.
Fee only financial advisory services
It was always Angela’s intention to be fee only financial advisers from day one. Unlike many other ‘tied’, commission-based advisers at the time, her goal was to offer a holistic service with a clear fee structure. Acumen’s advisers aren’t driven by targets to sell certain products. Rather, they’re available virtually any time a client needs their counsel and will only recommend financial planning services and products that are right for the client.
Whereas some financial advisers still attempt to offer both personal financial planning and investment management in-house, Acumen’s research shows that this does not work. The evidence points to better results for clients where their advisers concentrate on what they do best, which is financial planning.
Acumen advisers work with a select number of the top investment houses nationwide to ensure clients get the best of everything – dedicated financial planning strategies from a trusted adviser and skilled asset management from the best investment brains in the country.
Why choose us
We’ll help you grow your investments.
With more than 180 years’ of combined experience as independent financial advisers, Acumen has helped thousands of satisfied clients to grow their investments. We can do the same for you.
184
Years of experience combined
10
Highly experienced financial planners
£420m
Worth of funds managed
Areas We Cover
Areas We Cover
We work with clients across the North West and beyond, providing clear, tailored financial advice wherever you are. Below you’ll find some of the main areas we cover, but we’re always happy to assist clients further afield.
Blackpool
If you’re looking for a financial adviser in Blackpool, our experienced team offers clear, independent guidance on pensions, investments, retirement planning, protection and more.
Crosby
If you’re looking for a financial adviser in Crosby, our experienced team can help you plan for the future with clear, independent advice tailored to your needs.
Formby
We provide expert financial advice in Formby, ready to set you up for a long and enjoyable retirement.
Lancaster
If you’re looking for a financial adviser in Lancaster, our experienced team offers clear, independent guidance on pensions, investments, retirement planning, protection and more.
Lytham St Annes
If you’re looking for a financial adviser in Lytham St Annes, our team can help with pensions, retirement planning, investments, inheritance planning, protection and mortgages.
Ormskirk
If you’re looking for financial advisers in Ormskirk, our experienced team offers clear, independent guidance on pensions, investments, retirement planning, protection and more.
Penwortham
Every member of our team takes pride in delivering exceptional service to individuals and businesses in Penwortham, Preston and beyond.
Pilling
Our Pilling wealth management service entails looking at the whole of your financial situation, rather than just focusing on an issue that is of immediate concern.
Southport
Our team of professional advisers provide independent financial advice across the region, including in Southport.
Frequently Asked Questions
Yes. Acumen Financial advisers are authorised and regulated by the Financial Conduct Authority (FCA). This means we must meet strict regulatory standards, adhere to professional conduct rules, and always act in our clients’ best interests.
Acumen Financial is regulated by the Financial Conduct Authority (FCA). The FCA is the independent body responsible for regulating financial services firms in the UK. Its role is to protect consumers, ensure financial markets operate with integrity, and promote effective competition.
As an FCA-regulated firm, we are required to follow clear rules around suitability, transparency, client communication and ongoing service.
You can verify our authorisation by visiting the Financial Services Register on the FCA website at: https://register.fca.org.uk
Simply search for “Acumen Financial Partnership Limited” or our FCA firm reference number “450163” to view our regulatory status, permissions and contact details.
If you would like assistance locating our details on the register, we would be happy to help.
All Acumen Financial advisers hold the appropriate Level 4 Diploma in Financial Planning (DipPFS) or equivalent qualifications required to provide regulated financial advice in the UK.
However, many members of our team have also achieved advanced professional designations, including Chartered status and additional Personal Finance Society qualifications, reflecting their commitment to maintaining the highest professional and ethical standards.
Alongside their formal qualifications, our advisers undertake ongoing continuous professional development to ensure their knowledge remains up to date with current legislation, financial markets and best practice, giving our clients confidence in the quality and expertise behind our advice.
Acumen Financial is proud to be recognised for delivering professional, personal and high-quality financial advice to clients across Burscough and the surrounding areas. Acumen Financial Partnership Ltd has been recognised as one of the top rated advice firms in the UK of 2025 by Vouched For – in fact we have qualified for this award every single year since these awards were launched!
Our greatest recognition, however, comes from long-standing client relationships and referrals, a testament to the trust and confidence placed in us.